WIDE advised the FGPF for its annual press conference
The annual FGPF press conference presents the upcoming challenges faced by the financial industry to the Swiss and international media.
It also discloses the results of its Economic Survey on the Geneva financial centre. In this context, Wide has been entrusted with the communication on this event via social networks.
The agency developed 3 videos and a media plan focused on content.
The device was set around 3 key moments, in particular on LinkedIn: in the run-up to the event to tease, during the event to animate and after the event to foster commitment.
You can discover the video capsules below: