Communication campaign, Save a Life
Communication support for our partner Save a Life.
En 2018, WIDE et Save a Life se rencontrent pour la première fois. Sébastien, directeur de l'association, nous présente leur projet de lancement d'une application permettant de sauver des vies en cas d'arrêts cardiorespiratoires dans le canton Genevois et plus particulièrement nous expose le besoin d'un partenaire pour les aider dans leur communication. WIDE adhère directement au projet!
- Social Media
- Understand the Save a Life organisation in order to give them our support in terms of advice but also in terms of production.
- Identify their targets
- Studying their different needs and prioritising them in order to be able to act before / during and after the launch of the application.
- Maximise its notoriety on the Geneva territory.
Supported by major players in Geneva such as the HUG (Geneva University Hospitals) and Centrale 144, the Save a Life project is ambitious. In addition to a consulting mission, our teams must be a resource reinforcement for their communication team. A working methodology will be presented to Save a Life so that our resources can be integrated into their team as smoothly as possible.
In addition to the application, Save a Life offers many other services, always helping to save lives: installation of defibrillators in strategic locations for municipalities, first aid training, first responder training, geolocation of defibrillators... It was therefore necessary to work on a presentation support that would allow both the employees of this organisation and the volunteers to give the same speech using a common support: a commercial slidedeck. Various skills were mobilised for this work: from design/writing to understand the needs and transcribe them, to artistic direction to be able to enrich the existing graphic charter and apply it to this first medium.
Save a Life needed to increase its presence on the internet. The information website https://www.save-a-life.ch/, created in Wordpress, was quickly launched and presents the various actions and missions of Save a Life as well as the possibility of making a donation for those wishing to support the project.
Business activities: UX / Design / front and back end development / E-marketing.
To gain ground on social networks, Save a Life is moving towards Facebook and LinkedIn. An initial work of understanding the needs of their targets is carried out upstream by our teams, before proposing guidelines based on content pillars and a calendar of publications.
Thus, once a week for two years, our teams took control of their networks by publishing posts on various themes, reaching different targets and having different scope.
One of them, belonging to the content pillar "The gesture that saves", was an unprecedented success on LinkedIn: the internet user by typing twice on the "mime" post the first essential gesture in the act of resuscitation: cardiac massage. At the same time it helps to spread this vital message to its network which concerns us all. When the vital uses the viral, in a few weeks it gives 35319 likes and many shares!
The social media results :
on both networks, in two years
in just one year
between September 2018 and August 2020
on one of our posts "Le Geste qui Sauve"
To raise awareness among the Geneva population and encourage them to get involved in the cause, WIDE has worked on the development of a motion design advertising spot broadcast on their social networks. An important story-telling work has been carried out: raising awareness among the population, capturing the public's attention through the writing of reality ... and through a differentiating graphic treatment. The writing of the real then passes through a poignant testimony. The graphic treatment brings softness and poetry, entering in opposition with the dramatic scene presented. Discover the spot below: