Compressport : Unlock your full potential
Design and creation of a launch campaign for the brand new Pro Racing Socks V4.0
In March 2022, Compressport launched Pro Racing Socks V4.0, a new range of compression socks designed in collaboration with its athletes to be as close as possible to their needs and enable them to run or cycle in the best possible conditions.
The brand has chosen WIDE Switzerland agency to help it define a creative concept and create the assets for the launch campaign for the web, shops and social networks.
- Creative concept
Compression socks, worn during training, running and recovery, can increase performance and recover faster... And yet, only 10% of runners surveyed would consider buying compression socks.
In a market where footwear is taking over, how can we make the case for the iconic Pro Racing Socks V4.0 and nake the difference in a market occupied by many specialist and non-specialist players?
- Offer a differentiating promise
- Capitalise on clear benefits
- Create a dynamic, premium, techno world