Design of a 360 communication campaign for the launch of the INDEX.01 shoe
Salomon asked Wide Agency to help them promote their new recyclable running shoes.
We conceived a 360 visual campaign for Salomon’s physical stores, website and social medias platforms.
- Creative concept
- Social Media
From running shoes to ski boot! Based on circular life principles, the INDEX.01 participate in reducing trash.
Like the INDEX.01’s concept, we chose a minimalist but poerful design, mixing type, flat and 3D motion graphics
We designed three videos capsules that put the main statements of the INDEX.01 into motion
- Nø End : the shoe is made of recycled materials and is recyclable into a ski boot
- Nø Compromise : while it is conceived to be sustainable, it’s still very cushionning
- Nø Extra Materials : Salomon took everything non essential off. Just what is needed to make a very performent equipement
We also created a small loop that sums up the INDEX.01’s main concept: an uncluttered design that’s ready to be recycled !
In addition to the videos, we created movable graphic elements in order to cover all kind of ratios for screens, website, social medias or shelf displays and in-store advertising.
Thanks to a creative launch campaign, WIDE allows SALOMON to position itself as an actor of change in the design of recyclable footwear with a real environmental and social impact.