"The Heroes of Cycling", MAVIC

• To promote the legendary stories of these key celebrities from the world of cycling, just a few weeks prior to the Tour de France
• To offer the user an optimal buying experience
• To make it possible to quickly and simply create this series from the back office

 It is through their achievements that MAVIC brilliantly tells the story of these heroes who have made their mark on the history of cycling.

As you scroll down the page, historical images and exclusive interviews punctuate these fascinating life stories. Each landing page offers a deep insight into each of their worlds. Our role: To give momentum to these stories through a variety of different presentations.

Beyond the history, the WIDE team has applied creativity to authenticity, as a testimony to the exclusive relationship the brand maintains with these cycling pros: The landing pages are further enhanced with personal quotes and signatures from the athletes themselves.

These special "Cycling Heroes" editions feature 3 products: A jersey, cap and socks. They follow each other, accompanied with a sticky bar making it quick and simple to buy at any time. Photo shots have been taken to highlight the different products in situ, allowing the future buyer to more easily envisage wearing them. “Technical and characteristic” zoom shots highlight the products' special features.

Mobile first. These pages highlight the collections across all media.

The "Cycling Heroes" series was launched in several stages. On leaving a new landing page, it is added to the cross-navigation browser at the header and footer level. A user can, therefore, easily view different collections by going from one hero to another.

Sean Kelly | Bernard Hinault | Greg LeMond