Cases.

Alimentarium

Overseeing the redesign of the digital & e-commerce platform

The project

Alimentarium is the world's first museum dedicated to food. For over 30 years, it has been presenting the many qualities of the food we eat from a global and independent perspective. Boosted by the museum's digital transformation, the website redesign needed to meet the differing requirements of small and large target audiences.

Our role

Advice
Digital strategy
Creative concept
User experience
Design
Content

A project implemented in two stages

The first stage of the project - an in-depth UX analysis both in terms of ergonomics and data from the existing environment. The WIDE team quickly put forward a "content and e-commerce" focused approach, built directly around mobile use.

The second stage of the project was dedicated to creating a lively, dynamic and fun visual graphic identity in order to convey the true spirit of the museum.

Our objectives

To position and boost the brand and the museum's presence on line
To establish the museum as a global landmark
To streamline content and simplify the offer
To increase traffic and sales

In summary

To create an engaging, natural and fun digital experience. And all with a focus on education.

The feeling of starting your visit from the very first click - that's what inspired the whole team at WIDE!

"A balanced symbiosis that has made it possible to create a website capable of reaching an extremely wide audience."

Next project

Communication campaign, Save a Life